On Episode 4 of Hyperlink Radio, David Grabowski, Production Editor at Winning Edits, recaps an interview with Adina Grigore, given for the first issue of Hyperlink magazine. Adina is the co-founder and CEO of S. W. Basics, a cosmetics company based in Brooklyn. Sustainability and social responsibility can be a challenge when you’re growing business partnerships with national retailers, and this is especially true if you’re Adina. She’s been a part of the wellness and beauty industry since 2008, and knows firsthand that doing the right thing isn’t always easy.
In this conversation, Adina talks about how she’s managed to scale her company up while maintaining her commitments to clean cosmetics, sustainability, and social responsibility.
If you enjoyed this episode, here are some other episodes of Hyperlink Radio which feature socially-conscious brands:
- When Brands Get Political: an Interview with Dave Simnick of SoapBox
- Brands That Give Back: an Interview with John Heymann of One World Play Project
- Brands that Give Back – an Interview with Out of Print Co-Founder Todd Lawton
Thanks for listening to Hyperlink Radio! Be sure to read the full article companion to this episode, Social Goodness at Scale, on our Medium channel.