Hello and welcome. I’m Matthew and this is Winning Edits. I’m grateful that you’re here. And I hope this letter finds you and your business well.

It’s been seven years since I founded this company. We started out as a niche editorial agency. We grew into an integrated creative agency specializing in content marketing. At every step of our journey, we proudly served entrepreneurs who believe in the transformational power of crafting, publishing, and marketing best-in-class content for themselves, their business ventures, and—most importantly—their readers, customers, and fans.

That journey has led us to a landmark moment: Effective 1 January 2019, we've been acquired.

As trippy as it is to share (and presumably read) that news, it's true.

We have transitioned out of agency life and into the in-house team for one of our dearest client partners: Smart Passive Income (SPI). For those of you who are familiar with SPI and Pat Flynn (its founder), then you know just how special the brand and the person behind it are.

This moment is many things.

For us, as a team, it's: Exciting (for the opportunity to play a larger, more direct role in the SPI community). Sad (for the client partners whom we will no longer directly serve). Challenging (for the many emotions to manage, questions to answer, and logistics to get right). Galvanizing (thanks to the higher stakes and more expansive noble purpose that will bring us closer together).

For me, as the crazy person who created this company, it's: Thrilling (for the growth opportunities this move will afford for my team and me). Awkward (because big changes always are). Validating (for it showcases the quality and character of my team and their work). Satisfying (for it brings a beautiful end to a major seven-year chapter in my career).

But most of all, and by far, it's humbling.

Despite operating deep in the content marketing universe, we never became all that comfortable marketing ourselves. Instead, we worked hard and let that work do most of the talking. That seems to have worked out okay. But the real reason we are where we are today is thanks to the amazing people we met along the way.

Amazing client partners. Inspiring platform partners. Honest and encouraging advocates. Talented extend team members. Supportive professional partners. And you, whether you're one or several of those things, or merely a reader who has cared to follow us along this winding and unexpected road.

So many people have made a lasting impression on us. We're deeply grateful for everyone who has inspired, supported, cheered, and worked with us over the years. Our success is thanks to you.

While Winning Edits is at its end, we have a vision to continue sharing news, insights, and opinions about content marketing, publishing, and related topics underneath our new banner of SPI. If you care to remain engaged with us, please click here to subscribe to the SPI newsletter (which is already a gem).

Good luck with all of your writing, recording, product creating, publishing, and business-ing now and into the future. We'll be rooting for you, as always.

Tally ho,