Editor’s Note: I am pleased to feature this interview with Shane Mac as part of the Winning Edits Expert Interview Series.
Mac is the author of Stop With The BS, a collection of 75 funny, real, raw thoughts and occasional rants about starting a career, doing work that matters, and making a difference.
He’s also the Director of Product at Zaarly and the founder of Hello There. Previously, he spearheaded marketing for Seattle-based Gist, which sold to BlackBerry for millions. Mac is also an author, professional musician voted best wedding band in 2009 and has been featured on the NYTimes, Wall Street Journal, CNN and the USA Today.
Matt Gartland: You wrote Stop With The BS to share what you’ve learned about careers and creativity with the pretext that you’re still learning. What have you learned about the writing/publishing process specifically or creativity generally through this experience? And what do you anticipate learning in the coming year?
Shane Mac: You can’t do it alone. There’s so many pieces that go into publishing a book, it’s important to find what you love and you are good at and get others to help with the rest. If you love layout and design, do that. If you’re a writer, find someone else to do the design. Someone to set up the distribution.