Editor’s Note: I’m pleased to feature this interview with author and book marketing pro Jonathan Fields as part of the Winning Edits Expert Interview Series.
He’s also the founder of Tribal Author, an elite book marketing training program built for the most determined authors who want access to the smartest strategies and sharpest tactics for launching books, building author platforms and more.
Follow Fields on Twitter: @JonathanFields
Matt Gartland: Besides being an accomplished writer and speaker, you’re widely recognized as a book marketing thought leader. With so much experimentation and transformation taking place in the publishing industry, what guiding principles remain firm and trustworthy?
Jonathan Fields: Not many. We are in a time of MASS disruption! The good news is – if you’re an author or aspiring author, there’s never been a better time in the history of publishing to reclaim a huge amount of power, control, freedom and, gulp, even money. But…you’ve got to be willing to be not just an author, but an enterprise. If you’re not willing to do that, you are very likely in for a very tough road ahead.
One big constant through all of the disruption – You still need to write a seriously kick-ass book. No amount of platform-building, marketing, advertising, or outreach will turn a bad book good!