This post comes from Senior Producer Mindy, who edits podcasts and troubleshoots technology.
Most of the posts you’ll find on the Winning Edits blog focus on writing, publishing, and editorial strategy (and sometimes dog farts), but this one is a little bit different. In addition to producing and editing content, one of my jobs at Winning Edits is Content Administrator, which is a fancy way of saying that I make sure everything published on our clients’ websites looks right.
Recently I had the opportunity to solve a confounding problem with a podcast—and because massive amounts of Google searches didn’t turn up a viable solution, I wanted to record the fix here in case you ever encounter this with your own podcast.
Hey iTunes, Where’d My Timestamp Go?
When you publish a new podcast episode in your feed, iTunes pulls a variety of information—often called “tags”—from the MP3’s metadata. One of those tags is duration, which tells iTunes how long the podcast is.