Editor’s Note: I’m pleased to feature this interview with book designer Alex Miles Younger as part of the Winning Edits Expert Interview Series.
Alex is the founder and chief creative of Unozip, the full-service book design studio you hire when you need to turn your words and ideas into a beautiful book.
Follow Alex on Twitter @alxpck.
Thanks for joining us, Alex!
Matt Gartland: As the founder Unozip, the studio that produced Seth Godin’s amazing book covers for The Domino Project, you are in a rare position to understand the role of design in the evolving new book economy.
How is the role and importance of book design changing? Is it becoming more or less influential on a book’s chances for attention and success?
Alex Miles Younger: The thing that’s going to make the biggest impact on a book’s chances for attention and sales is the marketing efforts of the author. Specifically, the author’s ability to build a following, nurture their audience, and create opportunities to talk about their book (the story or ideas) in front of new people.