On Episode 1 of Hyperlink Radio, Janna Maron, Editorial Director at Winning Edits, sits down with Matt Gartland, CEO at Winning Edits, to explore the evolving culture of commerce.
Janna and Matt explore the far-reaching influence of brands and products, from their experiences as kids (Teenage Mutant Ninja Turtle mania, generic cereals versus General Mills behemoths) to their experiences as autonomous and brand-conscious adults. These days, they’re focusing more on core values, environmental impact, and the social awareness thrust of many modern, forward-thinking brands.
Thanks for listening to Hyperlink Radio! Be sure to read the full article companion to this episode, The Culture of Commerce, on our Medium channel.
This post comes from guest writer Jennifer Snyder who attempts to live her life and approach her work from a place of abundance. She sometimes fails, but she also believes that the magic is often found in the attempt.
Tell us if these phrases sound familiar:
“There’s never enough time to get it all done. How does anyone get everything done?”
“How on earth am I supposed to land that big press interview over that other author?”
“I tested my idea, but what if nobody buys my product?”
“What if my book never sees the light of day?”
We’ve all been there. We’ve all told ourselves that our competitors are faster, better, and luckier than us. We’ve convinced ourselves that we’ll never reach that deadline. We’ve worried that work would dry up.
This post comes from guest writer Jennifer Snyder, whose career has been forged around embracing and supporting community.
Regardless of what type of business you have or the types of content you create, those who buy your products, sign up for your services, and read what you write are important. Here at Winning Edits, we see everyone who interacts with your business in any way as a valuable member of your community.
Building and nurturing a community is largely based on how you can help your target audience, but asking your community for feedback is a great way to not only understand their needs and better serve them, but also to keep that audience engaged in your process.
Sometimes you simply want to know how many people have used a product, where a customer heard about your work, or what your audience wants to see next from you. It’s incredibly important to check in occasionally to see how your community interacts with your work.
The Setup: If you’re looking to collect data for analytical purposes, we highly recommend Typeform (check out ours here) due to its beautiful and easy to use interface. With Typeform, you can set up simple or complex surveys, analyze that data as it comes in, and create reports that can help you move your business forward.
Editor’s Note: I am pleased to feature this interview with Josh Kaufman as part of the Winning Edits Expert Interview Series.
Kaufman specializes in teaching professionals in all industries and disciplines how to master practical business knowledge and skills. His first book, The Personal MBA: Master the Art of Business, is an international best-seller.
Learn more about Kaufman at his website, PersonalMBA.com.
Matt Gartland: Your first book, The Personal MBA, teaches how to master the fundamentals of business without the enormous expenses and time of business school. Such methods, instincts and knowledge are well suited for authors looking to control their own financial destiny. What are the business fundamentals that authors must master, and where should they start?
Josh Kaufman: The best place to start is by learning the fundamentals of business: concepts and relationships that are present in every business, from the smallest garage startup to the largest company in the world. It’s not difficult, and it doesn’t take long.
Editor’s Note: I am pleased to feature this interview with Colin Wright as part of the Winning Edits Expert Interview Series.
Wright is an author, entrepreneur, and full-time traveler. He moves to a new country every four months based on the votes of his readers, and along the way runs businesses and writes.
Matt Gartland: As an independent author and entrepreneur, what do you find most compelling about the business opportunities emerging in the wake of the publishing industry’s transformation?
Colin Wright: The publishing industry is definitely at the biggest crossroad its encountered since the development of the printing press, and its an incredibly exciting industry to work in as a result of that.
Most compelling, I think, is that for a long time that most difficult part of the publishing process seemed to be getting your work out to a lot of people. You could write something stellar or terrible, and either way when you’re done you would run into this wall that was unyielding and seemingly random in its determination as to who it would let through.
Note: I’m pleased to feature this interview with author Joshua Fields Millburn as part of the Winning Edits Expert Interview Series.
Millburn left his corporate career at age 30 to become a full-time author and writing instructor. His essays at TheMinimalists.com have garnered an audience of more than 100,000 monthly readers. Millburn is also the bestselling author of two fiction and two nonfiction books and has been featured in the Wall Street Journal, NPR Radio, NBC, FOX, and Zen Habits.
He was born in 1981 and currently lives in Dayton, Ohio. Read more at his website, JoshuaFieldsMillburn.com.
Matt Gartland: You left your corporate career at 30 to become a full-time author. What were your biggest doubts when you crossed that threshold, and how did you overcome them?
Joshua Fields Millburn: The hardest thing for me to overcome was changing my identity. I had so much of myself tied up in my job title. It’s the first question we tend to ask people: “What do you do?” So, for me, I had a great, impressive soundbite answer: “I’m a Regional Manager.” The problem was that that title didn’t make me happy, it didn’t fulfill me or satisfy me. To change my identity, I started answering the question differently. I started telling people what I was passionate about–“I’m passionate about writing”–instead of what my title was. I did this for a year and I no longer felt so wrapped up in my job title.
Editor’s Note: I’m pleased to feature this interview with author Chris Guillebeau as part of the Winning Edits Expert Interview Series.
Guillebeau is a travel hacker, entrepreneur, speaker and founder of the World Domination Summit.
Guillebeau is best known worldwide for his writings. His latest book—The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future—is now available, a must-read, and currently #13 on Amazon in all of books. (Yes, all of them.)
Meet Guillebeau and learn more about The $100 Startup at a book tour stop near you.
Matt Gartland: From blog articles to digital manifestos to published books, your writings are highly proficient and popular. Have you found that developing your writing skills for one form (say books) has informed and strengthened another (say blog articles)? And now, with so much achieved, how are you continuing to challenge yourself to become a better writer?
Chris Guillebeau: I’ve certainly learned that writing books is a lot different from writing blog posts. That’s one of those things that is seemingly intuitive, but until you go through the process you don’t necessarily realize how different it is. I’ve also learned that it’s good to divide the writing and editing process with longer projects, something I tend to combine with blog posts. Thankfully, there are also some similarities, like the need to keep pushing ahead and getting words on the page.
Editor’s Note: I’m pleased to feature this interview with author Julie Clow as part of the Winning Edits Expert Interview Series.
With a Ph.D. in behavioral analysis, Clow specializes in team effectiveness, leadership, organizational culture and development programs.
After eight years in a stiff, traditional corporate culture–followed by five years at Google—Clow condensed her learning about freedom and autonomy in careers and the workplace into the book, The Work Revolution.
Follow Clow on Twitter: @clowjul
Matt Gartland: Much of the organized working world is undergoing some form of transformation. What do you feel are the universal catalysts driving such change, and how does your new book The Work Revolution uniquely contribute to and positively influence this movement?