Necessary FTC Earning Disclosures

Winning Edits is a business. There are a few universal truths that come along with being a business. Joining the party are some specialized norms with being an online business. Most of these are self-explanatory straight from the ‘no-duh’ department. So, why bother boring you with these?

Because the FTC makes me.

In a genuine effort to lighten the load here (for both of us), I’ll try to inject a bit of humor. Don’t mistake this for insincerity. FTC disclosures are serious, and I take them seriously. I use humor because I feel making dull subjects less dull is mutually beneficial for information retention and sanity preservation.

Now, on with the show.

1. Good value and hard work have no substitutes.

Winning Edits works incredibly hard to provide you with the best service and information possible. Our purpose is to help you – the author entrepreneur – win reader hearts-and-minds to the greatest extent we can influence. We are unwavering in that commitment.

That said, we’re not miracle workers, wizards (alas) or any other version of magi. Our services and content may be good, great or outstanding. But they cannot predict the future. Hence, we promise no specific amount of author success. Furthermore, any quotes, testimonials or results mentioned should not be considered typical.

To win, you must take to the field and work hard. You. This we cannot do for you. We can teach, equip, persuade and nurture all we want. But until you play to win, success will remain elusive.

2. Businesses exist to earn income.

Whether you work for a company or have started your own, you know that every business exists to earn money. That’s how your livelihood and ours are supported. Without disposable income, our lives would suffer. Without disposable income, the economy would collapse. Without disposable income, Pollyanna would cry.

Winning Edits, as a business, earns money in two ways.

First, we offer services. We specialize in editorial work for authors working in the new book economy. These projects range from manuscript editing (the book itself) to editorial strategy for book-based author platforms/enterprises.

Book manuscript projects are priced on a fixed per-word dollar variable. Editorial strategy projects are priced on a per-project basis. Services work represents (by a wide margin) our primary income source.

Second, we promote affiliated products or services. We’ll elaborate more on our affiliated partnerships below. Suffice to say, we only support those offerings that we use and rely on ourselves, or have exhaustively researched and deemed impeccable.

We’re proud to be a business operating in and supporting the new book economy. This ‘publication revolution’ is distinguished largely by free market forces. Fair prices. Open commerce. Abundant competition. It’s all good business.

3. Affiliated relations are honest alternatives to ads.

Winning Edits proudly rejects any paid advertising or sponsored text links. We’ve never included them in any of our web-based or email content. And we have no inclination to change that policy, ever.

Hence, in one form or another, Winning Edits is entirely reader supported.

Many of our readers are indie authors. So it’s no surprise that some support us by becoming clients. Other readers support us by playing match-maker: either sending us a referral or recommending our service offerings to a friend.

Then there are those readers who support us by choosing to purchase a product or service from one of our affiliated partners. Affiliate-based income is a distant second to our primary income source: services work.

What are affiliate partnerships and offerings? We’re glad you asked Billy!

Affiliate partnerships are formed to recommend a specific product or service. The creator offers the affiliate a small commission on any sale that she initiates (by way of links). Hence, an ‘affiliate link’ is any that may earn the affiliate a commission if a reader clicks on the link and ends up purchasing the promoted offering.

We don’t always become affiliates. But when we do, we’re biased toward impeccable offers. Our affiliate program evaluation process is rigorous. At the end of the day, if the offering won’t significantly benefit our readers at a fair price, we pass.

Affiliate promotions can be slimy. But they can also be done ethically. We pursue the latter and believe they represent honest alternatives to obnoxious advertising. It’s okay if you disagree. No hard feelings.

Ultimately, you’ll rarely encounter an affiliate link in our content. If you do, and if you proceed to purchase, we’ll earn a modest commission for the referral. Clear enough? Perhaps not for the FTC. So, for their pleasure, please assume all of the following hold true for any product or service we may recommend:

  • We received a small commission.
  • We received a free meal.
  • We received a mega cash windfall.
  • We received expensive gadgets.
  • We received lavish entertainment.
  • We received free goodies.
  • We received the secret formula for Coke.
  • We received a flock of pet emus.
  • We received the coordinates to Atlantis.

4. Offers are optional, always.

We believe in the quality and value of our services. And we stand behind the integrity of any affiliated partnership we promote. That said, any and all of these opportunities are offered for your consideration only.

We dislike pushy selling as much as the next good samaritan. So, while we accept that ‘selling’ is a valid part of business, we choose to do it in a manner that would make all our moms proud.

So, to be clear, you are under absolutely zero pressure or obligation to purchase anything from us, ever. No product. No service. No affiliated referral. Positively zilch. We’re here to help. Some of our best help is channeled via commercial products and services. But it’s cool with us if those aren’t your fancy.

Here simply for the fabulous free content? Then welcome! Stay as long as you like.

Thanks for indulging me on these disclosures. I’m sure the FTC will sleep much better tonight knowing you’ve read and understood everything.




Matthew Gartland
Founder and Editor