On Episode 7 of Hyperlink Radio, Janna Maron, Editorial Director at Winning Edits, sits down for a far-reaching and essential conversation with Dave Simnick, CEO of SoapBox, on the topic of brands going political—pros, cons, and everything in between.
In their chat, Janna and Dave cover the SoapBox origin story, how and why consumers support specific brands, humanity-focused and socially good capitalism, the dangers of “poverty porn,” and Uber vs. Lyft. Their conversation delves into the heart of consumer expectations of quality, transparency, and authenticity in the brands they buy from. Follow-up questions are raised too, with nuanced implications: What is the role of a brand in modern culture? And what does the future hold for brands and the social fabric of our country?
If you enjoyed this episode, here are some other episodes of Hyperlink Radio which feature socially-conscious brands:
- Social Goodness at Scale with Adina Grigore of S.W. Basics
- Brands That Give Back: an Interview with John Heymann of One World Play Project
- Brands that Give Back – an Interview with Out of Print Co-Founder Todd Lawton
Thanks for listening to Hyperlink Radio! Be sure to read the article companion to this episode, A Brave New World: What happens when brands get political, on our Medium channel.
For more on socially-conscious brands, listen to Season 2, Episode 2: Brands That Give Back: an Interview with John Heymann of One World Play Project.