On Episode 7 of Hyperlink Radio, Janna Maron, Editorial Director at Winning Edits, sits down for a far-reaching and essential conversation with Dave Simnick, CEO of SoapBox, on the topic of brands going political—pros, cons, and everything in between.
In their chat, Janna and Dave cover the SoapBox origin story, how and why consumers support specific brands, humanity-focused and socially good capitalism, the dangers of “poverty porn,” and Uber vs. Lyft. Their conversation delves into the heart of consumer expectations of quality, transparency, and authenticity in the brands they buy from. Follow-up questions are raised too, with nuanced implications: What is the role of a brand in modern culture? And what does the future hold for brands and the social fabric of our country?