Editor’s Note: I am pleased to feature this interview with Penelope Trunk as part of the Winning Edits Expert Interview Series.
Trunk co-founded Brazen and two other startups. Her career advice runs in 200 newspapers. Her new book, The New American Dream, is about the pursuit of interestingness, not happiness, for a career filled with variety.
Follow Trunk on Twitter: @PenelopeTrunk
Matt Gartland: You recently revealed that you walked away from a big publisher to self-publish your latest book, The New American Dream. What was the largest factor that influenced your decision to abandon traditional publishing?
Penelope Trunk: They didn’t have any idea whom their market was or how to reach them, so I thought: I’m not going to learn anything about publishing this way. And publishing is changing so fast. And I’m a writer, so I have to learn how to publish. So I felt it was really, really important for me to learn another part of the industry since the traditional approach is obviously broken.