Conversations About the Business of Books
“What a fine and generous idea for a podcast.” — Seth Godin
AuthorMBA features one-on-one conversations with today’s brightest authors who excel at the business of books.
Conversations feature insights into successful business models, revenue streams, publishing strategies, marketing know-how, author platform must-haves, content essentials, career decisions, and more.
To thrive in the new book economy, today’s most successful authors think like an entrepreneur and treat their books like a business. AuthorMBA is precisely that: business school for authors.
Linda Sivertsen describes what it takes to write a really good book, and a really good book business plan.
Jonah Berger shares how you can propel your book and career forward by not following the crowd.
Dane McDonald is a proven venture capitalist bent on bringing fairness (and profits) back to authors.
Terry Starbucker on overcoming publishing disappointment and finding new avenues for your manuscript.
Book Trailers: The Inside Story
Chris Johnson and Jason Moore discuss the efficacy of book trailers and why they’re more than a trend.
C.C. Chapman describes how he launched a writing career that bloomed into successful books.
Jason (SurfrApp) Sadler
Creativity for Sale
Jason (SurfrApp) Sadler discusses the advantages of book sponsors and wild revenue models.
The Myths of Creativity
David Burkus debunks conventional myths about becoming an author and developing a writing career.
The Lean Brand
Jeremiah Gardner walks us through how authors should be developing their platform and book brands.
Richard Sheridan explains how his ‘book effect’ is growing his software business and fueling his work.
The Obstacle Is the Way
Ryan Holiday deconstructs what it takes for authors to overcome writing obstacles and career adversity.
Fluent in 3 Months
Benny Lewis reveals the great business opportunities that exist in foreign book markets.
Creating Joy at Work
Shawn Murphy shares his real-time observations as a first-time author in pursuit of a book deal.
Joshua Fields Millburn
Everything That Remains
Joshua Fields Millburn and Ryan Nicodemus relive how they built fulfilling writing careers from scratch.
Colin Wright opens up about his publishing successes and failures, and what you should learn from them.
Adversaries into Allies
Best-selling author Bob Burg returns to share business lessons from his new book launch.
Mignon Fogarty returns to share how she’s using crowdfunding and content licensing in her business.
Everything I Know
Paul Jarvis talks about paying your dues, selling direct, and how to ‘write and sell your damn book’.
Michael Hyatt shares the strategies and tactics he used to build a massive author platform.
Play It Away
Charlie Hoehn delves into the mechanics of writing, publishing, and marketing a popular book.
Nir Eyal and Ryan Hoover
Nir and Ryan translate the science of building habit-forming products to crafting irresistible books.
Chris reveals how he’s using his first book to catapult his speaking career and grow a new business.
Scott talks about his crowdfunding publishing process and how books can accelerate global careers.
Derek Sivers shares insights about how to grow a business with words and produce books at scale.
The First 20 Hours
Josh Kaufman opens up about rapid skill acquisition for authors, including valuable programming skills.
Write. Publish. Repeat.
Sean Platt demystifies self-publishing strategies and reveals the science of his book marketing funnels.
Whidbey MFA Panel
The Future of Publishing
A lively panel of industry experts—Jane Friedman, Christina Katz, Wayne Ude—discuss Publishing 3.0.
Body of Work
Pam Slim describes how writers can unify their content into a body of work that propels a successful career.
Remote and Rework
Jason Fried discusses his writing process and why books are important to his software business.
To Sell Is Human
Dan Pink breaks down the essential elements of crafting a book that sells itself, and how his business works.
CJ Lyons explains how she built a NYT best-selling author career from her work as a pediatric ER doctor.
Jocelyn K. Glei
Maximize Your Potential
Jocelyn K. Glei talks about creating multi-contributor books that complement a larger business plan.
Bob Mayer talks about the business opportunities and responsibilities befalling today’s fiction writers.
Smarter Than You Think
Clive Thompson discusses the role of technology in publishing, writing, and the future of the book business.
So Good They Can’t Ignore You
Cal Newport describes the mindset, traits, and behaviors that help authors develop superior business skills.
Your First 1,000 Copies
Tim Grahl shares behind-the-scenes insights into how best-selling authors develop their audiences and careers.
Best-selling author Bob Burg shares his experience about selling skills and growing business based on value.
How to Market a Book
Joanna Penn shares her book marketing strategies, sources of income, and publishing insights.
Die Empty & Accidental Creative
Todd Henry talks Die Empty book launch and reveals how his Accidental Creative business works.
Where Jeff Goins makes his money and how he manages his author platform and community of readers.
Grammar Girl & Grammar Pop
How Grammar Girl Mignon Fogarty grows her business with popular books and software games.