This post comes from guest writer Jennifer Snyder who has spent much of her professional life figuring out how content and the Internet play nicely together.
Over the years, content creation has taken on many forms for business. Blogging, newsletters, podcasting, social engagement, and print publications are all part of the equation. Truthfully, we’re often asked if creating content is still a worthwhile use of our time for brands.
In a word? Yes.
Now, we don’t see all content as worthy of making its way into the wild. It sounds harsh, we know. There’s simply too much information out there that falls under the category of noise, rather than substance. However, great content is crucial as you consider providing additional value to your readers, customers, or clients.