This post comes from Editorial Director Janna, whose geekiness over strategy is unparalleled (and really rather embarrassing). 😀
In the online content world the term “editorial calendar” gets thrown around a lot. But do you even know what that term means or where it comes from? Does it matter?
Here at Winning Edits, we answer these questions with a resounding YES! The best and most successful content creators online develop a plan and they stick to that plan. An “editorial calendar” is merely a tool that helps content creators execute a well-crafted, strategic six-to-twelve-month plan.
When we talk about long-term planning, people often balk at the idea of having their editorial calendars planned out for six months or a year. But we barely know what we are doing next week, they say, how are we supposed to know what to do in a month or two, let alone in a year from now?
That is exactly what strategy is all about: you have to plan to plan. If you plan your editorial content three months at a time, then you only need to do it once a quarter. So put an appointment on your calendar four times for 2017: Once in January, once in April, once in July, and once in October, and you will already be one step closer toward rocking your very own editorial calendar.